AI-Powered Lead Generation and Email Marketing Automation Platform
A platform that automates lead generation from LinkedIn and Google Maps, manages personalized email campaigns, scores incoming email interest, and provides a dashboard for campaign and lead management.
Project Deep Dive
This project is a complete automation solution for managing business outreach and email marketing. The system collects potential customer leads from LinkedIn and Google Maps using keyword and location filters. Leads are stored and organized into campaigns for structured management. The platform includes tools for drafting personalized emails and ad copy using advanced language models, with the option for users to review and edit before sending through connected Gmail accounts. Incoming emails are continuously monitored, scored for interest levels, and categorized for follow-up. A knowledge base with role-based permissions supports automated responses where appropriate. All workflows, from campaign creation to lead tracking and email handling, are accessible through a Next.js dashboard, which also provides access control and secure integration with user accounts.
Technologies Used
Key Highlights
Challenges We Overcame
Challenge 1
Maintaining compliance with email provider policies
Challenge 2
Efficient scraping of large datasets
Challenge 3
Accurate sentiment and interest scoring
Challenge 4
Managing secure OAuth integrations for background tasks
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